Blogs

Facial Recognition Banner

Facial Recognition: Making Customers ‘Smile’ by Getting Their Face Recognized!

Technology has amazed generations from the beginning of time now. The 1956 sci-fi novella ‘Minority Report’ by Philip K. Dick predicted technology advances that are rampant today; use of...

Loyalty Marketing Emerging Technology - Banner

Your Loyalty Program Needs A Boost Of Some Emerging Tech!

As emerging technology takes time to prove its worth beyond the trend that it started with; marketers have to experiment with how they can leverage it beyond the ‘wow’...

Customer Engagement in Loyalty Marketing

Let Your Brand’s Customer Engagement Techniques Do the Talking

“Customer loyalty is no longer just about points, discount, miles and rewards; it is about the way processes, technologies, ideas and interactions engage individuals with the brand. The only...

Loyalty Marketing For New Customers

Old Customers Maybe Gold, But New Ones Too Need To Be Sold!

While keeping the customers coming back to you may be an achievement, getting new ones under your brand’s wings can be a daunting task for most marketers. But as...

Loyalty Marketing Process

How Loyalty Program Works At Its Best

With the constantly changing world of technology and the choices that the consumers are bombarded with, digital commerce has become more exciting than ever! But at the same time,...

Loyalty Marketing

Get Your Brand A ‘Loyal’ Following!

“You don’t earn loyalty in a day. You earn loyalty day-by-day.”– Jeffrey Gitomer. Like the renowned American author, professional speaker and business trainer has rightly put into words, loyalty...

Motion UI Cover Image

Send Out Your Brand ‘Emotion’ Through ‘UI Motion’ (Animation)

First impression is the only chance any brand or a marketer gets with its audience; and the only way to make that an impactful one is through having a...

Progressive Web App Banner

Can The Rise Of ‘Progressive Apps’ Help Your Business Reach New Heights?

Audiences today need information that is readily available. If your website is accessible only on a desktop, or a laptop for that matter, there is a huge chance of...

Facebook Live

Provide Your Business with a ‘Live’ Audience via Facebook

April 2016: Facebook launches a live video streaming feature, “Facebook Live”, that allows the users to broadcast live videos from their mobile devices straight to their Facebook News Feed....

Instagram For Business

Make Your Brand ‘Instagrammable’ To Capture Your Audiences’ Attention!

One of the most glamorous addictions for audiences today is Instagram! They have been a part of this visual channel since quite a long time now, which leaves the...

Marketing Automation

Adopting the Automated Ways of Marketing

You’ve heard about it, you’ve seen marketers go gaga over it, you may have come across promising stats like these: 49% of companies are using marketing automation 4 out...

Clusters

Topic Cluster: Navigating Through A Vast Marketing Maze

Long ago, people were used to typing some random broken search term into Google and getting the results they were looking for. These days, however, they simply have to...

Project Soli Optimized

Project Soli: Technology That Lets Your Hand Do the Talking

Imagine controlling all devices around you with just a few hand gestures! Did you picture yourself in a spaceship or in some Sci-Fi movie? What if we tell you...

Content Intelligence

Identify Relevant Content with ‘Intelligence’

Wouldn’t it be easy if there was a system that would help you understand the context of an individual piece of content without having to read the whole thing?...

Video advertising banner

Video Advertising: Trend That Changed The Course Of Marketing

Marketing trends have been changing and evolving for a while now. The transition from traditional marketing to digital has brought about many changes in the way the audience views...

Micro Moments Banner

Seize the ‘Micro Moment’ As & When It Comes

‘Be in the moment’ is the most common phrase that many of us have been hearing all our lives. But no one else, apart from a marketer can ever...

internet_of_things_banner

IoT: Connecting technology with ‘Smartness’

Wonder what it would feel like to wear Thanos’ Infinity Gauntlet and have the power to control everything around you? In a way, it’s quite similar to the concept...

AR Banner Image

Can Augmented Reality Change the Face of Digital Marketing?

Living in the golden era of technology is a boon to our generation. Ours is the generation experiencing new innovations and technology first hand, and will be the ones...

SEO Poisoning

Is SEO Poisoning Killing Your Business Slowly?

Search Engine Optimization is something we call SEO in regular business terms. SEO has become the key element in running a successful business in today’s times. SEO helps with...

Voice Search Marketing

Stop Typing & Start Talking With Voice Search Marketing

Marketing has been the top most discussed topic of almost all business meetings since the beginning of time. And as technology develops, trends of marketing have slowly taken a...

Microinfluencers

Micro-Influencers: The Troops of Modern Marketing

Influencers, in short are the troops that the marketers send to spread a good word about their product or the service that they render. Influencers are there to give...

Digital-Ads

Digital Advertising: A market’s game changer

Digital ads have changed the face of market and business in it complete entirety! It gives the brand a larger scope to market their products to the buyer and...

Programmatic Advertising

Programmatic Advertising: Ad Buying Made Easy

Advertising has been the whole and sole way of creating customers, which in turn builds a brand. With changing times, there has been a shift in the medium of...

Ephemeral Content

Ephemeral Content: The Rise of Real-Time Marketing

If you’ve been living under a rock these past few years, or simply haven’t been up to date with trending topics in web content, you may have not even...

Chatbot

Chatbot Technology: The Evolution of Customer Service

Human beings have always relied on machines to solve menial problems as well as overcome other limitations. In the business sector, the need to solve customer queries to build...

Clusters

Topic Cluster: Navigating Through A Vast Marketing Maze

Long ago, people were used to typing some random broken search term into Google and getting the results they were looking for. These days, however, they simply have to...

Content Intelligence

Identify Relevant Content with ‘Intelligence’

Wouldn’t it be easy if there was a system that would help you understand the context of an individual piece of content without having to read the whole thing?...

Facial Recognition Banner

Facial Recognition: Making Customers ‘Smile’ by Getting Their Face Recognized!

Technology has amazed generations from the beginning of time now. The 1956 sci-fi novella ‘Minority Report’ by Philip K. Dick predicted technology advances that are rampant today; use of...

Loyalty Marketing Emerging Technology - Banner

Your Loyalty Program Needs A Boost Of Some Emerging Tech!

As emerging technology takes time to prove its worth beyond the trend that it started with; marketers have to experiment with how they can leverage it beyond the ‘wow’...

Customer Engagement in Loyalty Marketing

Let Your Brand’s Customer Engagement Techniques Do the Talking

“Customer loyalty is no longer just about points, discount, miles and rewards; it is about the way processes, technologies, ideas and interactions engage individuals with the brand. The only...

Loyalty Marketing For New Customers

Old Customers Maybe Gold, But New Ones Too Need To Be Sold!

While keeping the customers coming back to you may be an achievement, getting new ones under your brand’s wings can be a daunting task for most marketers. But as...

Loyalty Marketing Process

How Loyalty Program Works At Its Best

With the constantly changing world of technology and the choices that the consumers are bombarded with, digital commerce has become more exciting than ever! But at the same time,...

Loyalty Marketing

Get Your Brand A ‘Loyal’ Following!

“You don’t earn loyalty in a day. You earn loyalty day-by-day.”– Jeffrey Gitomer. Like the renowned American author, professional speaker and business trainer has rightly put into words, loyalty...

Motion UI Cover Image

Send Out Your Brand ‘Emotion’ Through ‘UI Motion’ (Animation)

First impression is the only chance any brand or a marketer gets with its audience; and the only way to make that an impactful one is through having a...

Progressive Web App Banner

Can The Rise Of ‘Progressive Apps’ Help Your Business Reach New Heights?

Audiences today need information that is readily available. If your website is accessible only on a desktop, or a laptop for that matter, there is a huge chance of...

Facebook Live

Provide Your Business with a ‘Live’ Audience via Facebook

April 2016: Facebook launches a live video streaming feature, “Facebook Live”, that allows the users to broadcast live videos from their mobile devices straight to their Facebook News Feed....

Marketing Automation

Adopting the Automated Ways of Marketing

You’ve heard about it, you’ve seen marketers go gaga over it, you may have come across promising stats like these: 49% of companies are using marketing automation 4 out...

Project Soli Optimized

Project Soli: Technology That Lets Your Hand Do the Talking

Imagine controlling all devices around you with just a few hand gestures! Did you picture yourself in a spaceship or in some Sci-Fi movie? What if we tell you...

Video advertising banner

Video Advertising: Trend That Changed The Course Of Marketing

Marketing trends have been changing and evolving for a while now. The transition from traditional marketing to digital has brought about many changes in the way the audience views...

Micro Moments Banner

Seize the ‘Micro Moment’ As & When It Comes

‘Be in the moment’ is the most common phrase that many of us have been hearing all our lives. But no one else, apart from a marketer can ever...

internet_of_things_banner

IoT: Connecting technology with ‘Smartness’

Wonder what it would feel like to wear Thanos’ Infinity Gauntlet and have the power to control everything around you? In a way, it’s quite similar to the concept...

AR Banner Image

Can Augmented Reality Change the Face of Digital Marketing?

Living in the golden era of technology is a boon to our generation. Ours is the generation experiencing new innovations and technology first hand, and will be the ones...

Voice Search Marketing

Stop Typing & Start Talking With Voice Search Marketing

Marketing has been the top most discussed topic of almost all business meetings since the beginning of time. And as technology develops, trends of marketing have slowly taken a...

Digital-Ads

Digital Advertising: A market’s game changer

Digital ads have changed the face of market and business in it complete entirety! It gives the brand a larger scope to market their products to the buyer and...

Programmatic Advertising

Programmatic Advertising: Ad Buying Made Easy

Advertising has been the whole and sole way of creating customers, which in turn builds a brand. With changing times, there has been a shift in the medium of...

Chatbot

Chatbot Technology: The Evolution of Customer Service

Human beings have always relied on machines to solve menial problems as well as overcome other limitations. In the business sector, the need to solve customer queries to build...

Instagram For Business

Make Your Brand ‘Instagrammable’ To Capture Your Audiences’ Attention!

One of the most glamorous addictions for audiences today is Instagram! They have been a part of this visual channel since quite a long time now, which leaves the...

Microinfluencers

Micro-Influencers: The Troops of Modern Marketing

Influencers, in short are the troops that the marketers send to spread a good word about their product or the service that they render. Influencers are there to give...

Ephemeral Content

Ephemeral Content: The Rise of Real-Time Marketing

If you’ve been living under a rock these past few years, or simply haven’t been up to date with trending topics in web content, you may have not even...