The world of social media is dynamic and an ever changing one for sure! As we enter 2020, social media has already proved its mettle in digital marketing. There are 3.48 billion social media users in 2020, with the worldwide total growing by 288 million (9 percent) since this time last year. With new trends and technology emerging, brands are in an era wherein they can extract the best reach out of social media. 2019 had been an exciting year in digital marketing with social media being the dominant force of it all!
With new social media platforms like, Tik-Tok and major changes and upgrades in other platforms, social media marketing has seen considerable changes. Tik-Tok boasts more than 500 million users, particularly millennials; it dived into advertising in 2019, with interest-based targeting, custom audience and pixel tracking, as well as age, gender, location, network and operating system targeting Tik-Tok marketing-campaigns blew up the year. With Facebook making its custom ads more transparent, introducing new tools for small businesses like, automated ads and appointment management; with Instagram making it possible for brands to promote sponsored posts from influencers and introducing its new feature called ‘Checkout’; Twitter, LinkedIn and Pinterest also having similar upgrades in regards to social media marketing, it is safe to say 2019 has been the year full of fireworks for marketers! Which makes social media marketing a critical part of any business strategy. Mark the start of a decade with amazing social media presence and voila your brand is in business!
But if you still aren’t sold on how social media might benefit your brand, here are some that may interest you:
Social media increases brand awareness: Making your presence felt can never go wrong with the audiences. Tweets, posts, tags are all a part of creating awareness among consumers, which will pay for itself in the long run. Today 7 in every 10 Americans use social media, which was only 5% in 2005.
Social media creates a reach: The word of mouth plays a great role in any brand’s success. The more people talk about your brand on social media, the larger your reach grows. Giving your brand more customers who are consistent.
Social media gives you an opportunity to connect better: Connecting with your consumers over social media will makes your brand more relatable in the eyes of your audience. Social media is making it possible for people to connect with their friends and families; with this environment people naturally gravitate towards those they relate to the most.
Social media helps in generating more leads: 2015 Social Media Examiner Research reports that by spending as little as six hours per week, 66% of marketers see lead generation benefits with social media. Consumers are more likely to buy more products from the brands that have a social media presence, creating more leads for the brands.
So since we have established that social media is at a position that benefits brands, not participating in the growing trend would hamper your marketing strategies. So, here are some social media strategies that marketers can imply to kick start their businesses.
“I can’t compete with the big guys, so I have to do less articles but do them better,” – Bored Panda founder Tomas Banišauskas. In 2016, Bored Panda had about 17 million people per month visiting their page. By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. Before investing in a paid ad campaign, brands can create a buzz by going organic.
Curating user-generated content: Brands such as REI, Birchbox, and Fedex have made their social media presence felt by hosting contest, featuring pictures or post by their followers on their account
Testing new and upcoming social media networks: Beside the big platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat, there have been multiple social media networks that have been emerging. Getting on them before other brands smother them up, might give your brand a head-start. Coca-Cola became the first brand to launch a social media campaign on Musically (Which is now evolved into Tik-Tok) in 2016. The campaign generated more than 900,000 Musically videos and 134 million views. #ShareaCoke also became the number one trending hashtag on the platform.
Use the Power Of Video
According to McQuivey’s Forrester study, ‘A picture is worth a thousand words but a video is worth a million’ (1.8 million words to be precise!). A video catches the attention of audiences more than any content or images. According to study by 2021, about 80% of all internet traffic will be video. As consumers have a short attention span, a video helps brands to convey more information in less time. Live videos like ‘Facebook Live’ & ‘Instagram Live’ gives an opportunity to the brands to showcase live events in real time to their audiences, making it an exciting experience for them. People engage in the activity by asking questions, and brands can interact with the audiences making it a bonding experience! According to Facebook, marketers can have 6x the interaction and engagement with a live video.
Expand Your Social Media Strategy with Google
Google introduced new features like Google Follow wherein Google Map users can follow a business and then see that brand’s Google My Business Posts in a “For You” tab on the app, and Google Posts which allows brands to create content directly on Google. Search engines like Google have made a place in the market and is considered to be trustworthy. Using Google for marketing could be the logical step for brands to focus on right now.
Influencer Marketing Is ‘Big’ On Charts
Social media has made the world a smaller place, where people follow their favourite people on social media, they feel connected with them on daily basis. Targeted ads may creep out consumers, but when their favourite people whom they admire and take inspiration from are using and recommending the same brand, it feels more like a personalized recommendation. 22% of millennial have completed a purchase after seeing an influencer recommend a brand. Influencer marketing is making the rounds and has been proven to be beneficial for various brands. A must try strategy for 2020!
Keep Up With the Latest Trends & Changes
Staying ahead and relevant is essential in social media marketing. Timeliness of trends and using the same for your brand promotion plays a key role in any social media strategy. Memes, tweets, posts, hashtags are making a buzz among the audiences and the brands that know how to incorporate themselves into the trend rule the market. Adding a pinch of their identity to an on-going trend can help a brand stand out. Keep up with emerging trends and don’t be afraid to change along with them.
Promotion Is Key!
For your brand to be recognized by more and more people, marketers need to ‘up’ their promotion game. Brands could have the best possible products, but if nobody gets their eyes on it, you are not going to see any results. Promoting your brand over social media will maximize the number of people who see your product and your brand, in turn helping your traffic and your income to skyrocket! Here are some promotional strategies marketers could adopt to level up their game:
Track Your Performance
As your social media marketing takes off, marketers should keep a track of things that may have worked for the brands along with the tricks that have worked well. Polishing the tricks that may have failed can improve results in the long run. There are a number of tools available in the market that automate or simplify most of the tasks, boosting productivity; which means brands can use social media for business, without having to recruit a full-fledged social media team. Once you have an idea of how your strategy is working, you can then start looking for ways to improve. Using A/B testing, marketers can make small changes that boost their brand success over time.
Our Take on It
Social media marketing maybe a big challenge to take on, but ignoring the benefits might hamper your business in the long run. Social media has become a part of everyday life; missing out on the same would mean giving up on leads, customers, online visibility and sales. Marketers need to understand that social media offers their brand, presence in the market that can stand the test of time! Need more information about how you can make your presence felt on social media? Reach out to us at firstname.lastname@example.org.