April 2016: Facebook launches a live video streaming feature, “Facebook Live”, that allows the users to broadcast live videos from their mobile devices straight to their Facebook News Feed. And from then on, the world for social media marketers changed forever! The first-ever live Facebook video was hosted by Mark Zuckerberg himself when he introduced the feature, and people were surprised that he didn’t resemble a robot!
To get a clearer perspective on whether or not Facebook Live is the answer to the marketer’s success, let’s look at the stats:
What has made Facebook Live such an essential tool for marketers?
With so many opportunities just lying around, here are some Facebook Live ideas for your business that you can start implementing to get well versed with the trends:
Include Audiences, Run A Contest!
With a rise of social media, contests have become a go-to strategy for marketing brands to engage more audiences. Marketers need to try running a contest on ‘Facebook Live’ if they regularly post content on Facebook and other social media platforms. The advantage you ask? The real-time format of ‘Facebook Live’ allows the deal to have time-limit with the length of the video, making it increase the involvement-rate of the audiences.
Another great way to engage and entertain your followers is through playing games. Go live with interactive games like making your followers answer brand-related questions or making the ‘find the hidden words’ relating to your brand. It helps spreading brand awareness and also engaging the audiences. Consequently, this creates an inclination towards your brand.
Q&A Sessions Has That ‘It’ Factor
The ‘Live’ question and answer session with your followers creates a sense of oneness in their minds, making them feel connected to your brand. It also sends a message that the brand values their customers and is actually interested in their needs and demands. Creating togetherness and a comfort level with the audiences can be attained through these live sessions.
Webinars and DIYs Are on the Rise
Audiences today are into DIYs; anything that they can create out of something is considered art and makes people feel accomplished. Teach your followers to do something interesting, something that they feel is out of their league. If you are a marketing agency, you can host a webinar that educates your followers on what’s trending and how they can make a living out of digital media and what marketing strategy works the best. If you are managing a cooking page, you can go live sharing new and different recipes or cooking tips occasionally.
Behind The Scenes
Audiences have always been intrigued to know what goes on behind the scenes and what goes into the working of any brand. By giving them a chance to be a part of your brand, marketers can create a sense of togetherness and make the followers feel more connected than ever. Go live with the workings of your brand behind the scenes and let your audience be a part of the experience.
Shows and Events
If a brand is hosting an offline event, the marketers can always stream it live and make the followers be a part of the enchanting experience. Engage the people who couldn’t be a part of the real show, by giving them an opportunity to witness the show in real-time.
Live Experimentation Is Intriguing
People love experiments and there is no better way to engage an audience than to make them a part of an experiment by broadcasting it in the real-time. It works the same way as a magic show; people have the same excitement and astonishment to the experiments that are being conducted. The difference is, with a pre-recorded video, the users can skip to the end and see the result, whereas while running a live experiment you can take a pause and interact with the viewers and engage them by asking them to comment their views on what they think might happen next.
Our take on it:
As Facebook has outnumbered the reach of other social media platforms and the trend of video consumption continues to rise, we predict that Facebook Live will become even more beneficial for social media marketers. Need tips on how you can make the most out of ‘Facebook Live’? Reach out to us at firstname.lastname@example.org