Wonder what it would feel like to wear Thanos’ Infinity Gauntlet and have the power to control everything around you? In a way, it’s quite similar to the concept of Internet of Things. A few years ago, people would’ve never imagined themselves to be sitting in the comforts of their homes and controlling all the appliances in their houses with just one device. The technology that has developed over the years has allowed the users to not just communicate with each other sitting miles apart but has also made day to day lives of people way too easy and comfortable. Today people can be sitting home and shopping, ordering in food, book a cab or movie tickets and so many other things in just a few seconds.
Internet of Things is a network of devices or objects connected to each other via internet that collect and exchange the data. This data or information has been entered into them, or something that has been analysed by the machine. IoT can be simple to understand when you look around and find various devices that are connected with each other via internet. The IoT (Internet of Things) is the term coined by Kevin Ashton in 1999, which in a nutshell describes the network and communication between multiple internet enabled and everyday devices, which transmit and collect via Bluetooth, beacons, and cloud, respectively.
We are surrounded by smart appliances, such as oven, smart television, smart watches and many more devices that are already using the internet to communicate and share information to its users. With a possibility of 50 million connected devices in a few years, IoT will be very useful in marketing industry for tracking the purchases and location of their consumers, and also for customized targeting.
Future of IoT:
Marketers have to know the trends before they get trending. They have to have a keen insight to the trends that possibly will get bigger than ever and also make the lives of their consumers easy and convenient. Businesses are sure to benefit from the trend of IoT because of the immense amount of data that these devices can collect on the consumer behaviours. With a ton of data that is available and proper usage of the same, businesses can reduce the operating cost and increase productivity, expanding new markets and developing new products at a faster pace. Government and healthcare industries are working on ways in which IoT can be capitalized, as these IoT devices are swiftly becoming a part of the consumer’s lifestyle.
Devices such as wearable monitors, smart cars or smartphones are like a map that contains important information on consumer preferences and habits that can cater to the market practices that businesses use these days. Predictable wants and needs of the consumer, such as healthcare or lifestyle changes can be easily detected; some other needs are spontaneous, which need research on the personality type or nature of the consumer, which comes through these IoT devices, giving marketers’ a whole new scope of broadened businesses that they can expand into with minimal efforts.
Impact of IoT on digital marketing
Internet of Things is on a roll. As discussed earlier, the data that the marketers have at their access is enormous, and is only going to keep multiplying. The marketers can as easily use this data to create impactful insights, which are sure to identify patterns and predict customer behaviours through their lifestyle, increasing the consumer interaction with themselves. IoT is sure to leave an impact on the digital marketing in different ways that’s for sure!
Applications of IoT
The current situation of IoT is that it is loosely connected network, with each network performing their own individual tasks. With the development in the field of IoT, very soon all these networks will control and monitor each other, building a big network of the networks.
Impact of IoT on everyday life
Our take on it?
Internet of Things is the future of digital marketing, as the demand for new and improved innovation will never really subside and once the marketers let go off the opportunities, they are certain to lose the digital marketing game. The technology is booming and offers a path to the businesses to broaden their horizons to new fields that were non-existent a few years ago. The sooner the marketers get adjusted to the trend of IoT, the faster they’ll be able to build consumer trust and high demand for their products.
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