29 December 2018 By My Digital Agency

IoT: Connecting technology with ‘Smartness’

Wonder what it would feel like to wear Thanos’ Infinity Gauntlet and have the power to control everything around you? In a way, it’s quite similar to the concept of Internet of Things. A few years ago, people would’ve never imagined themselves to be sitting in the comforts of their homes and controlling all the appliances in their houses with just one device. The technology that has developed over the years has allowed the users to not just communicate with each other sitting miles apart but has also made day to day lives of people way too easy and comfortable. Today people can be sitting home and shopping, ordering in food, book a cab or movie tickets and so many other things in just a few seconds.

Internet of Things is a network of devices or objects connected to each other via internet that collect and exchange the data. This data or information has been entered into them, or something that has been analysed by the machine. IoT can be simple to understand when you look around and find various devices that are connected with each other via internet. The IoT (Internet of Things) is the term coined by Kevin Ashton in 1999, which in a nutshell describes the network and communication between multiple internet enabled and everyday devices, which transmit and collect via Bluetooth, beacons, and cloud, respectively.

We are surrounded by smart appliances, such as oven, smart television, smart watches and many more devices that are already using the internet to communicate and share information to its users. With a possibility of 50 million connected devices in a few years, IoT will be very useful in marketing industry for tracking the purchases and location of their consumers, and also for customized targeting.


Future of IoT:

Marketers have to know the trends before they get trending. They have to have a keen insight to the trends that possibly will get bigger than ever and also make the lives of their consumers easy and convenient. Businesses are sure to benefit from the trend of IoT because of the immense amount of data that these devices can collect on the consumer behaviours. With a ton of data that is available and proper usage of the same, businesses can reduce the operating cost and increase productivity, expanding new markets and developing new products at a faster pace. Government and healthcare industries are working on ways in which IoT can be capitalized, as these IoT devices are swiftly becoming a part of the consumer’s lifestyle.

Devices such as wearable monitors, smart cars or smartphones are like a map that contains important information on consumer preferences and habits that can cater to the market practices that businesses use these days. Predictable wants and needs of the consumer, such as healthcare or lifestyle changes can be easily detected; some other needs are spontaneous, which need research on the personality type or nature of the consumer, which comes through these IoT devices, giving marketers’ a whole new scope of broadened businesses that they can expand into with minimal efforts.


Internet of Things


Impact of IoT on digital marketing

Internet of Things is on a roll. As discussed earlier, the data that the marketers have at their access is enormous, and is only going to keep multiplying. The marketers can as easily use this data to create impactful insights, which are sure to identify patterns and predict customer behaviours through their lifestyle, increasing the consumer interaction with themselves. IoT is sure to leave an impact on the digital marketing in different ways that’s for sure!

  • Personalization: From consumer’s wearable monitors, to booking a cab for themselves, these IoT devices provide information that is deep and elaborate. Which makes the advertisements that the consumer are bombarded with, more personalized, keeping in mind their likes and preferences and lifestyle. It also builds customer relations, as IoT helps the businesses to not be one-sided mode of communication anymore.
  • Instant services: Let’s face it we’re the generation of instant fixes. Consumers need easy access and instant deliveries to the things that they put their fingers on. IoT will be the greatest hit when it makes shopping carts for consumers, and keep a check on the rations without the consumer having to supervise the same. The instant notification that the consumer will get when they’re about to run out of certain commodities, will be the most attractive impact of technology on business through IoT,
  • Smart platforms and analytics: The expansion of information and the extravagant amount of data from these IoT using devices will mean a whole new level of advertising that will need more platforms and also analytics which research what kind of commodities the consumer would want to own or be interested in.


Applications of IoT

  • Smart houses: It won’t be long before your whole house will be running on IoT devices, like the security alarms, thermostats, the oven, the washing machines, the air conditioners, all in all every gadget that’s placed in the comforts of your home. These devices will know when to launch and what the preferences of the people living in the house consist of. It will raise security alert to the owners if any changes were made in the instructions that were different than the usual ones.
  • Smart industrial manufacturers: Imagine the machinery, sensors and computers are connected with the internet, it can analyse and keep a record of raw material, monitor process and distribute resources more efficiently and also avoid ‘Crashes’ as soon as it senses that the process differs from the habitual one.
  • Smart cities: IoT allows public transport to analysis and put together number of unprofitable routes and suggest an optimized one with the help of data collection relating to the passenger traffic on those routes. Computing device on sensors in public utility notify when it’s time to take the garbage or when the vehicles have extended their parking time limit, saving both petrol and labour resources of the city.

The current situation of IoT is that it is loosely connected network, with each network performing their own individual tasks. With the development in the field of IoT, very soon all these networks will control and monitor each other, building a big network of the networks.


Impact of IoT on everyday life

  • Access from anywhere: Since the time IoT has become a thing, the only attraction that the consumers have toward it is that it can be easily accessible from even the remote areas and can help you during crisis and save the consumers from a lot of damages. The security cameras for instance, are accessible from anywhere and you can easily monitor your house and save it by calling the cops instantly if you see any suspicious activities around your neighbourhood.
  • Monitoring processes: It monitors the process and helps determine ways that can increase efficiency and lower the cost at the same time. The analysis made by the IoT run machinery, can easily get the math right with the algorithm and draft a beneficiary plan for the businesses.
  • Accurate prediction of things: IoT can predict a consumer’s need, their preferences and also it can predict natural disasters in real time, by going through the previous records from the database. The quality makes IoT more convenient and attractive for the consumers.
  • Data communication: The network and sharing of data at work places and business has become possible due to IoT. Sharing of big and important files has becoming easy and accessible for everyone that works in the same department. Many people can work on the same file at the same file because of the IoT devices.


Our take on it?

Internet of Things is the future of digital marketing, as the demand for new and improved innovation will never really subside and once the marketers let go off the opportunities, they are certain to lose the digital marketing game. The technology is booming and offers a path to the businesses to broaden their horizons to new fields that were non-existent a few years ago. The sooner the marketers get adjusted to the trend of IoT, the faster they’ll be able to build consumer trust and high demand for their products.

Need tips on how to use IoT and get the best response out of it? Reach out to us at info@mydigitalagency.co