20 June 2019 By My Digital Agency

Can The Rise Of ‘Progressive Apps’ Help Your Business Reach New Heights?

Audiences today need information that is readily available. If your website is accessible only on a desktop, or a laptop for that matter, there is a huge chance of you losing followers. Research shows that:

In 2018, 58% of site visit were from mobile device

42% of total time spent online was through mobile devices

Mobile bounce rate came in at 50%

The stats here indicate that as time progresses, more and more people are engaging with the sites that are accessible though mobile devices. Since our observations have concluded the following, let’s get to know about a loop-hole to this! Progressive Web Applications (PWA) seems to be the taking over the world of digital media, since the time the audiences have turned towards mobile devices.

What are Progressive Web Applications (PWA)?

Progressive Web Apps are basically a blend of traditional browser experience and the mobile app experience, both rolled into one. They take the advantage of both native and web application features that allow the users to access them on every modern smart device, be it on mobile, tablet, PC and also on various browsers.

Interesting features of progressive apps are, they have the access to the internal segment of the audiences’ devices, different sensors like GPS to find the location, gallery or even the camera. These apps create a better user engagement, since these semi-native apps can be saved to app drawer and can also send notifications to your target audience. It is much more convenient for your audiences to tap on an app than having to type a whole URL to visit your site.

Progressive Web App Use

Need more convincing? Here’s why PWA’s are the next big thing:


Most PWA’s save their data within the device storage, the first time app is launched; so the next time user uses it, the app downloads just the required data, rather than using more data that would be required for opening a URL. The feature works well for people with poor internet connection, especially for emerging markets like India. Uber and Twitter developers have reported that their PWA’s work seamlessly even a regular 2G internet connection.

Compatible with multiple platforms

As a marketer, your end goal should be to expand your audience with minimum development cost. PWA is the perfect tool for that. As PWA apps are just web applications that act like native apps, they not just work within any browser but also work on multiple platforms. This allows the marketers to broaden their audience scale no matter what device they’re browsing the site on. Also, once developed, marketers DON’T have to create different versions of it for different platforms. Hence, reducing the required time-to-market, improving productivity of the team and more importantly cutting development cost. Web developers can easily create a native app-like experience for their audiences, using technology that they’re already skilled at; like HTML5, CSS or JavaScript. This solution is reasonable than reaching out for a whole new team for getting app development.

User engagement

PWA can get conversions for new users for the marketers. As an app, it is not just reliable, but the marketers can also send push notifications to users even after the app is closed. Once the app is stored on a device, it takes much less of the reactive time than the regular website to fetch important information about the user. Your development team can provide updates directly to the users since there is no App store involved in between.


Being served via HTTPS, marketers don’t have to be worried about the security of their apps. The encryption ensures that the app remains unharmed from the clutches of dark web and other fraudulent activities like SEO poisoning or hacking.

Technologies used by progressive web developers

React: React is a JavaScript Library for building a user interface for different websites and app. It also seems to be the most popular choice among the programmers when it comes to JavaScript. The tool ‘create-react-app’ allows the developer to create a react app without any configuration.

Preact: Just like React, Preact is just another alternative to it. This high-performing framework uses the same API and weighs around 3Kb making it an exciting option for the developers.

Vue: With Vue CLI 3, developers can implement easy PWA using Plugins at any point of development in their project.

Implication of PWA’s on cross browser testing

Cross border mobile testing is the way to test the application or the website to verify if any app works differently across different browsers. It is the process of verifying the application’s compatibility with different browsers. The implication of PWA can be different for different persona’s and hence will have to be divided into two categories:

Developers: These apps impact the working of native apps in a way that only one type of app can work seamlessly on both browsers and mobile devices with a single implication, which requires heavy lifting and re-work.

Testers: For testers every new implementation or new tests (Manual and Automated) will have to be developed, executed and fit into the overall pipeline.

Our take one:

PWA’s are the real deal that has taken the market by storm. It is convenient for the marketers as developing a PWA needs no investment as they are still JavaScript based apps which need no new skill set to be acquired. It is convenient for the users as well to be connected with their favourite brands through different devices or browsers. Want to know how you can develop a PWA strategy that would work in favour of your business? Reach out to us at info@mydigitalagency.co