Audiences today need information that is readily available. If your website is accessible only on a desktop, or a laptop for that matter, there is a huge chance of you losing followers. Research shows that:
In 2018, 58% of site visit were from mobile device
42% of total time spent online was through mobile devices
Mobile bounce rate came in at 50%
The stats here indicate that as time progresses, more and more people are engaging with the sites that are accessible though mobile devices. Since our observations have concluded the following, let’s get to know about a loop-hole to this! Progressive Web Applications (PWA) seems to be the taking over the world of digital media, since the time the audiences have turned towards mobile devices.
What are Progressive Web Applications (PWA)?
Progressive Web Apps are basically a blend of traditional browser experience and the mobile app experience, both rolled into one. They take the advantage of both native and web application features that allow the users to access them on every modern smart device, be it on mobile, tablet, PC and also on various browsers.
Interesting features of progressive apps are, they have the access to the internal segment of the audiences’ devices, different sensors like GPS to find the location, gallery or even the camera. These apps create a better user engagement, since these semi-native apps can be saved to app drawer and can also send notifications to your target audience. It is much more convenient for your audiences to tap on an app than having to type a whole URL to visit your site.
Need more convincing? Here’s why PWA’s are the next big thing:
Most PWA’s save their data within the device storage, the first time app is launched; so the next time user uses it, the app downloads just the required data, rather than using more data that would be required for opening a URL. The feature works well for people with poor internet connection, especially for emerging markets like India. Uber and Twitter developers have reported that their PWA’s work seamlessly even a regular 2G internet connection.
Compatible with multiple platforms
PWA can get conversions for new users for the marketers. As an app, it is not just reliable, but the marketers can also send push notifications to users even after the app is closed. Once the app is stored on a device, it takes much less of the reactive time than the regular website to fetch important information about the user. Your development team can provide updates directly to the users since there is no App store involved in between.
Being served via HTTPS, marketers don’t have to be worried about the security of their apps. The encryption ensures that the app remains unharmed from the clutches of dark web and other fraudulent activities like SEO poisoning or hacking.
Technologies used by progressive web developers
Preact: Just like React, Preact is just another alternative to it. This high-performing framework uses the same API and weighs around 3Kb making it an exciting option for the developers.
Vue: With Vue CLI 3, developers can implement easy PWA using Plugins at any point of development in their project.
Implication of PWA’s on cross browser testing
Cross border mobile testing is the way to test the application or the website to verify if any app works differently across different browsers. It is the process of verifying the application’s compatibility with different browsers. The implication of PWA can be different for different persona’s and hence will have to be divided into two categories:
Developers: These apps impact the working of native apps in a way that only one type of app can work seamlessly on both browsers and mobile devices with a single implication, which requires heavy lifting and re-work.
Testers: For testers every new implementation or new tests (Manual and Automated) will have to be developed, executed and fit into the overall pipeline.
Our take one: